Our roots go back to our own farm & craftmanship. This makes us strive for creating the best meatball. Nous avons une cuisine centrale where every ball is  rolled by hand & stuffed with its famous stuffing. We received an BRC-label that garantees toplevel safety & traceability.

Every month, Wim writes new recipes for the stoemp, salads, limo’s, juice’s & cakes that you can find in the stores. These technical sheets are an easy guide to start in the kitchen. The strenght of our groupe makes sure we can create unique partnerships: the sharpest prices & the nicest ingredients.

A direct & continuous contact with Een direct & voortdurend contact met allerlei start-ups in food & tech zorgen ervoor dat Balls & Glory de markt steeds voorop is: onze company-owned stores testen voortdurend nieuwe & betere technologieën om  onze gasten & medewerkers het leven leuker, beter of gezonder te maken.



We live in times where a "war for talent" firmly rages. The concept & our company values are grafted on it to create a pleasant workplace for both generation x, y, z & alpha .


From our HQ we support you in the right way of recuting & attracting talent. Every month we provide trainings for both starter as advanced employees. These are goal oriented & for example organised in our farm or at one of our suppliers. But also an exchange between the different stores can be very interesting. 


Your development & the one of your collegues is very important to us. But we're also strongly convinced we can still learn a lot from you. Together strong! 


Our IT is just as simple as our concept, but very effective. From the cloud we work with very mobile applications that garantee a smooth operation in the planning of the personnel, orders, reservations, payments & reporting.

Measuring is knowing:  hte network of different stores is the ideal basis for an easy daily management. Based on short & clear tables you can measure the results: in function of the other stores, in function of growth year to date, in function of productgroups, in function of customergroups & their retention, productivity etc.

Our years of expertise helps you through data & network to develop and/or grow you locak business



Balls & Glory has built up a strong leadership-role on the fast-casual market in the past few years. Her pioneering role garantees a great credibility. 

We offer a clear local, national & international strategie, that is underpinned by activational actions, graphical instore identity-design & a strong online presence. 


Social media, the website, blog, linkedin, SEO, CRM, order-platforms, responds & interaction are globally controlled & executed with a great scalability from one location to another. Besides our 2-monthly theme-campaigns, we also offer cookbooks; gadgets & online content.


De aanwezigheid van onze founder Wim Ballieu in Belgische & Nederlandse media is sinds dag 1 een zeer waardevol medium. Maar we geven vooral onze lokale spelers graag de platvorm dat ze verdienen.


Rue Henri Maus 35,

1000 Brussel


+32 479 391 305


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